Lead Generation & Web App

Heat Pump Experts

A cost calculator and regional lead system that generated 200+ qualified enquiries for heat pump operators.

Sector: Renewable Energy / Heat Pump Installation
Location: UK regions
Work: Lead Generation & Web App
Live site: heatpumpcostuk.co.uk ↗

Heat Pump Experts cost calculator and regional lead system

● Live · heatpumpcostuk.co.uk[ 06 / 11 ]

200+Qualified Leads

AutomatedRegional Routing

The challenge

Heat Pump Experts needed to qualify enquiries across several UK regions and route each one to the right local operator.

The approach

We combined a clear brand and website with a funding-qualification calculator and automated regional lead distribution.

Search visibility system

Built to be found, understood, and chosen

Every project combines local search foundations with content structured for modern generative and answer-led discovery.

Local SEO

Targeted high-intent UK searches with clear commercial next steps.

Mapped cost, grant, and installation questions to dedicated content journeys
Built strong internal links between education pages and quote actions
Made contractor and homeowner intent clear throughout the experience

AI-search visibility

Structured the project as a trusted information entity, not just a landing page.

Clarified the relationship between heat pumps, grants, costs, and installers
Used consistent terminology so generative systems can classify the offering
Presented the quote tool as the next useful action for the right audience

Answer-ready content

Designed content around the exact questions people ask before requesting a quote.

Gave direct answers for typical cost, grant, and suitability questions
Used concise sections that can be extracted into search answers
Moved visitors from an answer to a qualified enquiry without friction

Services delivered

Brand identity & logo designWebsite buildCost calculator & funding toolAutomated lead distributionRegional lead generation

Related servicesWeb Apps Lead Generation

★★★★★

“Jay is really helpful and responsive at all hours, always sorts any issues promptly and helps with any queries, our website is amazing and our new booking system works great.”

Kian G. · Heat Pump Experts · Google review · All reviews

Reply from APX: Thanks Kian, glad we managed to sort for you!

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