Terms & Conditions

1. Agreement to Terms

These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("Client", "you") and Apex Digital Enterprise ("Company", "we", "us", "our"), a digital agency operating in the West Midlands, United Kingdom.

By accessing our website, engaging our services, or making a payment, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our website or services.

2. Services We Provide

Apex Digital Enterprise offers the following digital services:

• Website Design & Development: Landing pages, multi-page websites, web applications, and e-commerce stores
• Reputation & Visibility: Google Business Profile support, review intelligence, local content, and social distribution
• Lead Generation & Marketing: SEO, PPC advertising, social media marketing, email marketing, and content strategy
• Ongoing Support & Maintenance: Website updates, hosting support, IT assistance, and technical guidance

The specific scope of work for each project will be agreed upon in writing (via email, proposal, or project brief) before work commences.

3. Pricing & Payment Terms

All prices are quoted in British Pounds Sterling (£ GBP) and include VAT unless otherwise stated.

3.1 Websites & Growth

3.2 Operations Systems

3.3 Add-ons, Reviews & Campaigns

3.4 Payment Methods & Processing

• Payments are processed securely via Stripe
• We accept major credit and debit cards (Visa, Mastercard, American Express)
• Every website package requires an agreed deposit to be paid before the site goes live, including no-upfront build-payment plans
• For one-off projects, a deposit is required before work commences, with the balance due upon completion
• Monthly retainer services are billed in advance on a recurring basis
• Invoices are payable within 14 days of issue unless otherwise agreed
• Late payments may incur interest at 8% above the Bank of England base rate, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998

4. Refund Policy

Our refund policy is as follows:

• Before work commences: Full refund of any deposit paid, minus a £50 administrative fee
• During development: Partial refunds may be available based on the percentage of work completed. The completed work will be assessed and a fair refund calculated
• After project delivery: No refunds are available once the final deliverables have been approved and handed over
• Monthly retainers: You may cancel with 30 days' written notice. No refunds for the current billing period. Any unused services in the current period will not be refunded
• Free Website Growth Plan: The Website Growth Plan carries no financial obligation. The Operations Discovery is a paid, focused service.

Refund requests must be submitted in writing to info@apxdigital.io. All refunds will be processed within 14 business days.

5. Service Delivery

5.1 Project Timelines

• Estimated timelines will be provided in the project proposal or scope of work
• Timelines are estimates and may vary based on project complexity and client responsiveness
• Delays caused by late provision of content, feedback, or assets by the client may extend the project timeline

5.2 Client Responsibilities

• Provide all required content, images, branding assets, and access credentials in a timely manner
• Respond to feedback requests and approve deliverables within agreed timeframes
• Ensure all content provided to us does not infringe on any third-party intellectual property rights
• Designate a single point of contact for project communications

5.3 Revisions

• Each project includes up to two rounds of revisions at no additional cost
• Additional revisions beyond the included rounds will be quoted separately
• Major scope changes (e.g. adding new pages, features, or functionality) constitute a change request and will be quoted as additional work

6. Intellectual Property

• Upon full payment, you will own the final website design, content (that you provided or we created specifically for you), and custom graphics
• We retain the right to use open-source libraries, frameworks, and reusable code components that form part of our standard development toolkit
• We reserve the right to display the completed project in our portfolio and case studies unless you request otherwise in writing
• Any stock images, fonts, or third-party assets used are subject to their respective licence terms
• We retain ownership of any proprietary tools, processes, or methodologies used in delivering the project

7. Confidentiality

Both parties agree to keep confidential any proprietary information, business strategies, trade secrets, or sensitive data shared during the course of the project. This obligation survives the termination of the agreement and lasts for a period of two years after project completion. This does not apply to information that is publicly available or was already known to the receiving party.

8. Limitation of Liability

• Our total liability for any claim arising from our services shall not exceed the total amount paid by the client for the specific project in question
• We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or business opportunities
• We are not responsible for any loss resulting from third-party services (e.g. hosting providers, domain registrars, payment processors)
• We do not guarantee specific search engine rankings, traffic volumes, or conversion rates
• We are not liable for website downtime caused by hosting providers, DDoS attacks, or other events beyond our reasonable control

9. Termination

• By the Client: You may terminate the agreement at any time by giving written notice. Any work completed up to the termination date will be invoiced and payable
• By Us: We reserve the right to terminate the agreement if payments are overdue by more than 30 days, or if the client behaves in an abusive or unreasonable manner
• Effect of Termination: Upon termination, we will provide all completed work to date. Any outstanding invoices remain payable. Monthly retainer services will cease at the end of the current billing period

10. Force Majeure

Neither party shall be liable for any delay or failure to perform obligations under these Terms due to circumstances beyond reasonable control, including but not limited to natural disasters, pandemics, government actions, cyber attacks, internet outages, or utility failures. The affected party must notify the other party promptly and make reasonable efforts to mitigate the impact.

11. Governing Law & Disputes

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising from or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Before initiating legal proceedings, both parties agree to attempt to resolve disputes through good-faith negotiation. If a resolution cannot be reached within 30 days, either party may pursue formal legal remedies.

12. Website Use

• You must not use our website for any unlawful purpose or in any way that could damage, disable, or impair the website
• You must not attempt to gain unauthorised access to any part of the website, server, or database
• Content on this website is provided for general information purposes and does not constitute professional advice
• We reserve the right to modify, suspend, or discontinue any part of the website at any time without notice

13. Changes to These Terms

We reserve the right to update these Terms at any time. Changes will be posted on this page with an updated "Last updated" date. For existing clients, material changes to these Terms will be communicated via email at least 14 days before they take effect. Continued use of our website or services after changes are posted constitutes acceptance of the revised Terms.

14. Contact Us

If you have any questions about these Terms and Conditions, please contact us:

Apex Digital Enterprise
Email: info@apxdigital.io
Phone: 07753 226 214
Location: West Midlands, United Kingdom

See also our Privacy Policy.