Website & Booking System

Vanity Furrr

A custom booking journey that reduced no-shows by over 90% and ranked first locally for pet grooming.

Sector
Pet Grooming
Location
Sheldon, Birmingham
Work
Website & Booking System
Live site
vanityfurrr.co.uk ↗
Vanity Furrr booking website for a Birmingham pet-grooming salon
● Live · vanityfurrr.co.uk[ 04 / 11 ]
90%+No-Show Reduction
#1Local Ranking

The challenge

Vanity Furrr needed to replace manual booking conversations with a reliable customer journey that protected appointment time and reflected the quality of the service.

The approach

We rebuilt the site around online booking, non-refundable deposits, separate cat and dog scheduling, Google Calendar integration, and local SEO.

Search visibility system

Built to be found, understood, and chosen

Every project combines local search foundations with content structured for modern generative and answer-led discovery.

Local SEO

Connected local pet-grooming discovery to a bookable service experience.

  • Organised grooming services around the language local pet owners use
  • Made Birmingham location and service availability clear at key moments
  • Reduced the distance between local search, service choice, and booking

AI-search visibility

Gave answer engines a clear picture of the salon, services, and booking rules.

  • Separated service, pricing, booking, and deposit information into clear entities
  • Used consistent salon and location language throughout the experience
  • Presented booking availability as a useful, structured next step

Answer-ready content

Handled the practical questions that stop customers from booking.

  • Explained what each service includes and who it is suitable for
  • Made deposit and appointment expectations clear before checkout
  • Used answer-led copy to help visitors choose confidently on mobile

Services delivered

Web DesignOnline BookingPayments
Related servicesWebsites & GrowthWeb Apps
★★★★★
“Helped sort my website after having issues with my old one! I love it, so easy and straightforward to use, modern and professional looking. Jay is always easy to get hold of and quick to fix or update anything we ask for, can't recommend enough.”
Vanity Furrr · Google review · All reviews

Reply from APX: Thank you for the great review! 🌟

Next project · Gym / Studio & Personal TrainingMarvel The Studio →
Next step

Want a similar result for your business?

Tell us where the business is heading and we will recommend a sensible next step, with scope and pricing explained before any larger work begins.

WhatsApp