Website & Local SEO

RJR Home Improvements

From no online presence to an emergency-first roofing website and Google Business Profile for a family-run Bromsgrove team, built to triage urgent leaks and rank across the towns they cover.

Sector
Roofing & Home Improvements
Location
Bromsgrove, Worcestershire
Work
Website & Local SEO
Live site
rjrhomeimprovements.com ↗
RJR Home Improvements emergency roofing website for Bromsgrove and the surrounding areas
● Live · rjrhomeimprovements.com[ 03 / 11 ]
0 → 23Service & Area Pages
13Area Pages

The challenge

RJR Home Improvements had no online presence: no website and no Google Business Profile, so homeowners searching for an emergency roofer in Bromsgrove had no way to find the team or check their work.

The approach

We designed and built the site around the moment a homeowner finds a leak: an “Is it urgent?” checklist, plain guidance on what to do while they wait, and a WhatsApp route for sending photos with a postcode. Behind that sit ten service pages, thirteen area pages, a before-and-after job gallery, quote and booking forms, SSL, GA4 tracking, a new Google Business Profile and a streamlined route for collecting reviews.

What the site includes

  • “Is it urgent?” checklist that separates emergencies from normal quotes
  • What-to-do-now guidance: contain the water, keep clear, photograph it, send it on WhatsApp
  • Ten service pages, from emergency roof repairs and storm damage to leadwork, brickwork and building work
  • Thirteen area pages across Bromsgrove and the surrounding towns
  • Before-and-after job gallery and a dedicated reviews page

Services delivered

Website design & buildGoogle Business Profile set-upEmergency enquiry journeyWhatsApp photo routeQuote & booking formsService pagesArea pagesBefore & after galleryReview collectionSSL certificateGA4 setupLocal SEO
Related servicesWebsites & GrowthLead Generation
★★★★★
“Jamie has been exceptional start to finish. Nothing was too much to ask for when changing pictures, writing and other bits. He has been such a great help. I would highly recommend! Thank you”
Ryan R. · RJR Home Improvements · Google review · All reviews

Reply from APX: Thanks Ryan, appreciate the review. Wanted to make sure the site did justice to the work that you do. All the best with it going forward!

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