Website Overhaul & Local SEO

Simpsons Breakdown Recovery

A complete redesign of a dated recovery website into a fast 24/7 site built around emergency calls, WhatsApp location sharing and local area coverage across a 20-mile radius.

Sector
24/7 Breakdown Recovery
Location
Edgbaston, Birmingham
Work
Website Overhaul & Local SEO
Live site
sb24tow.co.uk ↗
Simpsons Breakdown Recovery website for a 24/7 recovery firm in Edgbaston, Birmingham (after)Simpsons Breakdown Recovery website before the overhaulBeforeAfter
12Local Area Pages
Call + WhatsAppEmergency Routes

The challenge

Simpsons Breakdown Recovery’s previous website was dated and limited to a few pages: home, breakdown recovery, vehicle towing and contact. Slide the comparison above to see the difference.

The approach

We redesigned the site from the ground up on a new domain and built it for speed on mobile, where stranded drivers search. The firm’s own job photos replaced generic imagery, and every screen leads with a call or a WhatsApp location pin. Behind that sit location-specific pages, extra service pages and case studies, booking and contact forms, multiple sitemaps, SSL, GA4 tracking, a Google Business Profile set-up and a streamlined route for collecting reviews.

What the site includes

  • Emergency call and WhatsApp location routes on every screen
  • Service sections for car, motorway, van and commercial, low-clearance, jump-start and trailer recovery
  • Twelve local area pages across a 20-mile radius of Edgbaston
  • Real job gallery showing the firm’s own trucks and recoveries
  • Google review proof beside every enquiry action

Services delivered

Website redesignBuilt for mobile speedLocation-specific pagesAdditional service pagesCase studiesBooking & contact formsGoogle Business Profile set-upReview collectionSSL certificateGA4 setupMultiple XML sitemapsSEO
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Next step

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